As Atharvaa’s ‘Idhayam Murali’ has completed five days in the theatres, it has been holding strong at the box office. The weekday collections have been on the decline after the opening week, but the romantic drama still attracts families and youngsters. The film’s heart-warming story, young love, and catchy music have helped the film stay relevant despite new competition.
‘Idhayam Murali’ will reach Rs 17.72 crore
According to Sacnilk, “Idhayam Murali” collected Rs 1.23 crore in India on day 5 from 1,426 shows. The latest figures have pushed the film’s total in India to Rs 11.93 crore, while its total has risen to Rs 13.72 crore. In the overseas market, the romantic entertainer has grossed 4 crore so far. The film’s international collection, including foreign earnings, is now Rs 17.72 crore. The collection dropped from Rs 1.50 crore on day 4 to Rs 1.23 crore on Tuesday, but the retention is good for a weekday.
A steady midweek performance keeps the movie’s box office alive
‘Idhayam Murali’ has remained a positive response from the audience, especially among young film lovers who relate to the emotional period and light stories. Positive buzz has helped ‘Idhayam Murali’ maintain good momentum over the weekend. If the film can be stable in the next few days of the week, it can end its first week with good reviews and bring tough competition.
Atharvaa’s theme becomes the theme of Aakash Baskaran’s fandom
Directed by Aakash Baskaran, ‘Idhayam Murali’ stars Atharvaa in the lead alongside Kayadu Lohar and Preity Mukhundhan. The cast includes Natty Subramaniam, Ramki, Thaman S, Niharika NM, Rakshan, Dravid Selvam, Sudhakar and Pragya Nagra. Fahadh Faasil makes a special cameo which has become one of the highlights of the film. Mixing romance, friendship, and coming of age, the film has found a loyal audience and now hopes to build on its performances in the days to come.