Director Mani Ratnam everything is designed to be compatible again Vijay Sethupathi for an exciting new venture after their successful collaboration in ‘Chekka Chivantha Vaanam.’ The upcoming film, which also stars Sai Pallavi in leading women, has already made a big impression among movie lovers. With the support of leading production houses, the upcoming film will have music produced by AR. Rahman. Although the producers are expected to start filming in early July, the project has already made headlines for important business news.
Netflix it protects OTT rights even before the recording begins
According to Cinema Express, Netflix has acquired the rights to watch digital movies even before the cameras roll. The OTT deal is said to be worth around Rs 20 crore, making it one of the biggest content-driven Tamil film digital deals. Although the amount is less than the OTT cost of Mani Ratnam’s recent big films like ‘Ponniyin Selvan’ and ‘Thug Life,’ industry insiders say that these projects had big productions and star cast. Even so, sealing a major OTT deal before production shows the confidence that the streaming platforms have in Mani Ratnam’s story and the overall potential of the film.
Sai Pallavi joins Mani Ratnam and Vijay Sethupathi for the first time
Tentatively titled Production No. 23, the film is expected to go down on July 5. One of the major attractions of the project is Sai Pallavi’s first collaboration with Mani Ratnam and Vijay Sethupathi. Although the story and sponsors are still under wraps, the film is said to be a romantic drama. It’s great to witness yet another of AR Rahman and Mani Ratnam’s best songs on the big screen.
Anticipation for the upcoming film is on the rise
Apart from all these things, the pre-release OTT deal makes the film much more anticipated. It clearly proves that the film has already received good market value before the shooting. Mani Ratnam’s consistency, Vijay Sethupathi’s multi-dimensional performance, and Sai Pallavi’s popularity have ensured that the film will be the most awaited Kollywood release. More details about the movie’s title, first look, and gameplay details are expected to be released soon. Until then, the latest Netflix deal has also created a buzz for one of the most awaited projects in Kollywood.