Even before the theatrical release, SyriaThe next movie of ‘Vishwanath And Sons’ is already in the news. The family drama is gaining a lot of participation among the distributors and showrunners, showing a growing faith in the actor’s box. The pre-release teaser of the film has become a hot topic in the Tamil film industry as fans await the trailer and promotional campaign. Trade groups believe that the project is entering the film industry with strong sales.
Theater rights in Tamil Nadu they are said to be sold at a very high price
According to Filmibeat, ‘Vishwanath And Sons’ has secured an impressive deal ahead of its release in Tamil Nadu. The rights to show a movie in the state have reportedly been sold for a minimum price (MG) of Rs 45 crore, making it one of the biggest deals in the recent Suriya project. Directed by Venky Atluri, the film is set against the backdrop of family relationships, emotions and business, with Suriya playing a role that is expected to show another side of the actor. The film is scheduled to be released worldwide on August 14, taking advantage of the Independence Day holiday.
The breakeven target is said to be set at Rs 110 crore worldwide
Reports also suggest that ‘Vishwanath And Sons’ will need to collect around Rs 110 crore worldwide to recoup its total investment and enter the profitable space. The figure includes estimates based on the performances of various markets. These figures are based on commercial figures, but they show great optimism for the project. The film has already made its mark with huge distribution success even before its release and is one of the most anticipated Tamil releases of the season.
‘Karuppu ‘ A successful performance boosts the film’s commercial prospects
The strong pre-release business is also attributed to the success of Suriya’s previous release, ‘Karuppu,’ which became a huge box office hit and helped boost the actor’s market. The success is said to have boosted the confidence of distributors, leading to aggressive deals for ‘Vishwanath And Sons.’ Trade pundits will be keenly watching to see if the film can translate its strong pre-release business into success when it hits theaters next month, with several promotional changes (video and music) set to be unveiled.